De prospectie
Example: De prospectie van nieuwe klanten is essentieel voor ons marketingteam.
Definition
"De prospectie" refers to the process of identifying and researching potential new customers or clients for a business. It involves gathering information and assessing opportunities to expand a company's customer base, which is vital for effective marketing strategies and sales growth.
Etymology
The word "de prospectie" comes from the Latin 'prospectus,' meaning 'view' or 'outlook,' combined with the Dutch suffix '-ie,' which forms nouns. It originally referred to looking forward or surveying, which perfectly suits its marketing use today as the act of seeking new prospects or opportunities.
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"De prospectie" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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prospecting