De trechter
Example: De marketingafdeling gebruikte een trechter om klanten te segmenteren.
Definition
"De trechter" in marketing refers to a model that visually represents the stages a potential customer goes through from initial awareness to final purchase, helping to segment and understand customer behavior and conversion processes.
Etymology
The word "de trechter" literally means 'the funnel' in Dutch. It comes from the shape of a funnel used in everyday life, symbolizing the narrowing process of filtering or guiding something through stages. In marketing, this imagery was adopted to describe the customer journey's gradual focusing down to a sale.
Learn to use this word actively
"De trechter" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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