L'entonnoir
Example: L'entonnoir de vente aide à convertir les prospects en clients.
Definition
"L'entonnoir" in marketing refers to the sales funnel, a model that illustrates the journey potential customers take from initial awareness to becoming paying clients. It helps businesses visualize and optimize the conversion process by narrowing down prospects through various stages.
Etymology
The word "l'entonnoir" literally means 'the funnel' in French, derived from 'entonnoir' which comes from Latin 'intunare', meaning 'to thunder inside.' Did you know that the marketing term was inspired by the shape of a physical funnel, representing the gradual filtering and narrowing of potential customers?
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"L'entonnoir" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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