The funnel
Example: Funnel represents stages users move through before completing actions
Definition
"The funnel" in marketing refers to the conceptual model that illustrates the stages users pass through as they move toward completing a desired action, such as making a purchase or signing up, often narrowing down from many prospects to fewer customers.
Etymology
The term "the funnel" originates from the shape of a funnel used in everyday life to channel liquids into containers, symbolizing how marketers visualize the narrowing process of potential customers through successive stages toward a final goal.
Learn to use this word actively
"The funnel" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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