The marketing campaign
Example: Marketing campaign promotes products through coordinated activities and messages
Definition
"The marketing campaign" refers to a planned series of promotional activities and messages designed to advertise and sell products or services. It involves coordination across various channels to effectively reach and engage a target audience, driving awareness and sales.
Etymology
The phrase "the marketing campaign" combines 'marketing,' derived from the Old English 'market' meaning a place of trade, and 'campaign,' which comes from the Latin 'campania,' referring to a military field operation. Together, they describe a strategic effort to promote products much like a military campaign organizes troops for battle.
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"The marketing campaign" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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