The customer acquisition
Example: Customer acquisition gains new customers through targeted marketing efforts
Definition
"Customer acquisition" refers to the process of gaining new customers by using specific marketing strategies and efforts designed to attract potential buyers and convert them into clients for a business or service.
Etymology
The term "customer acquisition" combines "customer," originating from the Old French 'custumer' meaning 'one who purchases,' and "acquisition," from the Latin 'acquirere,' meaning 'to gain or obtain.' Together, they describe the act of obtaining new customers, a concept central to marketing.
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"The customer acquisition" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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