The click-through rate
Example: Click-through rate measures percentage of clicks relative to impressions
Definition
"The click-through rate" is a marketing metric that measures the percentage of users who click on a specific link or advertisement compared to the total number of users who viewed the content. It indicates the effectiveness of online campaigns in attracting user engagement.
Etymology
The term "the click-through rate" originates from the combination of 'click,' referring to the action of pressing a mouse button on a hyperlink, and 'through rate,' indicating the proportion or frequency. It emerged with the rise of internet advertising and web analytics in the late 1990s to quantify user interaction.
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"The click-through rate" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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