De doorklikratio
Example: De doorklikratio van de campagne steeg aanzienlijk afgelopen maand.
Definition
The "doorklikratio" is a marketing term referring to the click-through rate, which measures the percentage of users who click on a specific link or advertisement out of the total number of users who view it. It indicates the effectiveness of online campaigns.
Etymology
The word "doorklikratio" originates from Dutch, combining "door" meaning 'through,' "klik" meaning 'click,' and "ratio" borrowed from Latin, meaning 'proportion.' It literally translates to 'through-click ratio,' clearly describing the ratio of clicks through a link or ad.
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"De doorklikratio" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the click-through rate