De klantbehoud
Example: Effectief klantbehoud is essentieel voor het succes van elk bedrijf.
Definition
"De klantbehoud" refers to the strategies and actions a company takes to keep existing customers engaged and satisfied, preventing them from switching to competitors. Effective "de klantbehoud" is essential for long-term business success and customer loyalty.
Etymology
The Dutch term "de klantbehoud" combines "klant" meaning 'customer' and "behoud" meaning 'retention' or 'preservation'. It literally translates to 'the customer retention'. The concept originates from marketing practices focused on maintaining a loyal client base over time.
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"De klantbehoud" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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customer retention