De influencer
Example: De influencer promoot nieuwe producten via sociale media kanalen.
Definition
"De influencer" refers to a person who promotes new products or ideas through social media platforms, leveraging their large following and persuasive influence to impact the purchasing decisions or opinions of others in marketing contexts.
Etymology
The term "de influencer" originates from the English word 'influencer,' which is derived from the verb 'influence,' meaning to have an effect on someone or something. It became popular in Dutch marketing language as social media grew, highlighting individuals who can sway public behavior online.
Learn to use this word actively
"De influencer" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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