L'influencer
Example: L'influencer ha promosso il nuovo prodotto sui social media.
Definition
"L'influencer" refers to a person who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience, especially through social media platforms. For example, "L'influencer promoted the new product on social media."
Etymology
The word "l'influencer" is borrowed from English, combining 'influence' with the suffix '-er' to denote a person who exerts influence. This term entered Italian through the rise of social media culture, reflecting the global spread of online marketing concepts.
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"L'influencer" appears in the Vocaplus list "", containing 171 commonly used words.
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the influencer