El influencer
Example: El influencer promocionó el nuevo producto en sus redes sociales.
Definition
"El influencer" refers to a person who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience, often through social media platforms. For example, "El influencer promoted the new product on their social networks."
Etymology
The term "el influencer" comes from the English word "influencer," which is derived from the verb "influence," meaning to have an effect on someone or something. It entered Spanish as a loanword to describe individuals who shape opinions and trends, especially in marketing and social media contexts.
Learn to use this word actively
"El influencer" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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