La página de aterrizaje
Example: La página de aterrizaje debe captar la atención del cliente.
Definition
"La página de aterrizaje" refers to a specially designed web page that visitors arrive at after clicking on an online advertisement or search result, aimed at capturing the visitor’s attention and encouraging a specific action, such as making a purchase or signing up.
Etymology
The term "la página de aterrizaje" comes from Spanish, where "página" means page and "aterrizaje" means landing. It literally translates to "landing page," reflecting the idea of visitors 'landing' on this page after clicking a link. The concept parallels the English marketing term "landing page," indicating a page designed to receive and engage traffic.
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"La página de aterrizaje" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the landing page