Example: La fidélisation de la clientèle est essentielle pour augmenter les ventes.
Definition
"La fidélisation de la clientèle" refers to the strategies and actions businesses use to encourage customers to continue buying their products or services. It focuses on building customer loyalty to increase repeat purchases and long-term engagement with the brand.
The phrase "la fidélisation de la clientèle" combines 'fidélisation,' derived from the French word 'fidèle' meaning faithful or loyal, and 'clientèle,' meaning clientele or customers. It originated in marketing contexts to emphasize the importance of creating lasting customer relationships. Did you know? The concept of customer loyalty has been crucial for merchants since ancient markets.
Learn to use this word actively
"La fidélisation de la clientèle" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select French as the language you want to learn.
customer loyalty