De targeting
Example: De targeting van de campagne richt zich op jonge volwassenen.
Definition
"De targeting" refers to the process in marketing of identifying and focusing promotional efforts on a specific group of people, such as young adults, to increase the effectiveness of a campaign. It involves selecting the most relevant audience for advertising messages.
Etymology
The term "de targeting" combines the Dutch article 'de' with the English noun 'targeting,' which comes from the verb 'to target.' This verb originates from the word 'target,' meaning a mark or goal to aim for, borrowed into Dutch marketing vocabulary to describe audience focus strategies.
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"De targeting" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the targeting