A segmentação
Example: A segmentação do mercado ajuda a entender melhor os clientes.
Definition
"A segmentação" in marketing refers to the process of dividing a broad market into smaller, more defined groups of consumers with similar needs or characteristics to target them more effectively. It helps businesses understand and serve their customers better by tailoring strategies accordingly.
Etymology
The word "a segmentação" comes from the Portuguese verb "segmentar," which means to divide into segments or parts. It is derived from the Latin word "segmentum," meaning a piece cut off or section. Did you know that the concept became popular in marketing during the mid-20th century as companies sought more precise ways to reach consumers?
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"A segmentação" appears in the Vocaplus list "", containing 171 commonly used words.
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segmentation