The targeting
Example: Targeting selects specific audience segments based on data and behavior
Definition
"The targeting" in marketing refers to the process of selecting specific audience segments based on data and behavior to deliver tailored messages or advertisements. It aims to reach the most relevant consumers most likely to respond positively to the marketing effort.
Etymology
The phrase "the targeting" derives from the noun "target," which originated from the Old French word 'targette,' meaning a small shield or mark to aim at. In marketing, it evolved to mean focusing efforts on particular groups, much like aiming at a precise spot.
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"The targeting" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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