Le ciblage
Example: Le ciblage précis des clients améliore les ventes rapidement.
Definition
"Le ciblage" in marketing refers to the process of identifying and selecting specific groups of potential customers to focus promotional efforts on. It allows businesses to tailor their strategies and improve sales by addressing the needs and preferences of clearly defined audiences.
Etymology
The term "le ciblage" comes from the French word "cible," meaning 'target,' combined with the suffix '-age,' which forms nouns indicating an action or process. Did you know? The word "cible" itself traces back to Old French and Latin roots meaning 'shield,' hinting at the idea of aiming or targeting a specific point.
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"Le ciblage" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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