La tasa de clics
Example: La tasa de clics aumentó tras la nueva campaña publicitaria.
Definition
"La tasa de clics" refers to the metric used in marketing to measure the percentage of users who click on a specific link or advertisement compared to the total number of users who view it. It indicates the effectiveness of an online campaign or digital content.
Etymology
The term "la tasa de clics" combines Spanish words where "tasa" means rate or ratio, and "clics" is the plural form of "clic," derived from the English word "click," referring to pressing a mouse button. This phrase emerged with the rise of digital marketing to quantify user engagement.
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"La tasa de clics" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the click-through rate