La campaña
Example: La campaña publicitaria aumentó las ventas significativamente este mes.
Definition
"La campaña" refers to a planned series of marketing activities or advertisements designed to promote a product, service, or brand. It aims to increase awareness, attract customers, and boost sales, often through coordinated efforts across multiple media channels.
Etymology
The term "la campaña" comes from the Spanish word for 'campaign,' which originally referred to a military operation or expedition. Over time, its meaning expanded to include organized efforts in various fields, such as marketing. Did you know? The word traces back to the Latin 'campania,' meaning 'open country' or 'field,' symbolizing the area where armies would operate.
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"La campaña" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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