De campagne
Example: De campagne voor het nieuwe product start volgende week.
Definition
"De campagne" refers to a series of planned marketing activities designed to promote a product, service, or cause. In marketing, "de campagne" involves coordinated efforts such as advertising, public relations, and sales strategies to reach and influence a target audience effectively.
Etymology
The word "de campagne" comes from the French 'campagne,' originally meaning 'countryside' or 'field.' Over time, it evolved to signify a military campaign, which later transferred metaphorically to organized efforts like marketing campaigns. Did you know? The term reflects the idea of a strategic operation, much like a military campaign.
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"De campagne" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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