De remarketing
Example: De remarketing strategie verhoogde de conversie van de website aanzienlijk.
Definition
"De remarketing" is a marketing strategy that involves targeting previous visitors of a website with specific advertisements to encourage them to return and complete a desired action, such as making a purchase or signing up, thereby increasing conversion rates.
Etymology
The term "de remarketing" comes from the combination of the prefix 're-', meaning 'again,' and 'marketing,' which refers to promoting products or services. It originated in digital advertising to describe the practice of marketing again to users who already showed interest. Did you know? Remarketing is sometimes called retargeting and has become essential in online advertising strategies.
Learn to use this word actively
"De remarketing" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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