El remarketing
Example: El remarketing ayuda a recuperar clientes interesados en productos.
Definition
"El remarketing" is a marketing strategy that targets potential customers who have previously interacted with a brand or product but did not make a purchase, aiming to re-engage them through personalized ads and offers to increase conversion rates.
Etymology
"El remarketing" comes from the English term 'remarketing,' which combines 're-' meaning 'again' and 'marketing.' It was adopted into Spanish marketing vocabulary to describe the process of marketing again to previous visitors or customers. Did you know? The concept evolved with the rise of digital advertising and cookies.
Learn to use this word actively
"El remarketing" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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