Le remarketing
Example: Le remarketing permet de cibler les clients déjà intéressés.
Definition
"Le remarketing" refers to a digital marketing strategy that targets customers who have already shown interest in a product or service, aiming to re-engage them through personalized ads to increase the likelihood of conversion or purchase.
Etymology
The term "le remarketing" derives from the English word 'remarketing,' combining 're-' meaning again and 'marketing.' It was adopted into French marketing vocabulary to describe the practice of marketing again to previous visitors or customers, reflecting the strategy's focus on repeated engagement.
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"Le remarketing" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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