El remarketing
Example: El remarketing ajuda a recuperar clients que van abandonar la compra.
Definition
"El remarketing" refers to a marketing strategy focused on targeting potential customers who have previously interacted with a brand or visited a website but did not complete a purchase, aiming to re-engage them and encourage conversion.
Etymology
The term "el remarketing" comes from combining the English prefix 're-' meaning 'again' and 'marketing,' which refers to promoting products or services. It was adopted into Catalan marketing vocabulary to describe the practice of marketing again to previous visitors or customers.
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"El remarketing" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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