L'estratègia de mitjans
Example: L'estratègia de mitjans va augmentar la visibilitat de la marca.
Definition
"L'estratègia de mitjans" refers to a marketing plan focused on selecting and utilizing various media channels to effectively reach and engage a target audience, aiming to increase brand visibility and impact through coordinated communication efforts.
Etymology
"L'estratègia de mitjans" comes from Catalan, where "estratègia" means strategy, derived from the Greek word 'strategia' meaning 'generalship' or 'art of troop leader.' "Mitjans" means media or means, referring to channels or tools used to convey messages. Together, they form the concept of a media strategy in marketing.
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"L'estratègia de mitjans" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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