La estrategia de medios
Example: La estrategia de medios aumentó la visibilidad de la marca rápidamente.
Definition
"La estrategia de medios" refers to the planned approach used in marketing to select and utilize various communication channels effectively. This strategy aims to maximize brand visibility, reach target audiences, and optimize the impact of advertising campaigns through media planning and placement.
Etymology
The phrase "la estrategia de medios" comes from Spanish, where "estrategia" means strategy, derived from the Greek 'strategia,' meaning 'generalship' or 'art of troop leader.' "Medios" means media, referring to communication channels or tools. Together, they describe the art of skillfully managing media resources for marketing purposes.
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"La estrategia de medios" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the media strategy