La lealtad a la marca
Example: La lealtad a la marca aumenta cuando el producto es confiable.
Definition
"La lealtad a la marca" refers to the consistent preference and commitment of consumers to repeatedly choose a specific brand over others, often due to positive experiences, trust, and satisfaction with the product or service offered.
Etymology
The phrase "la lealtad a la marca" combines 'lealtad,' derived from the Latin 'legalitas' meaning faithfulness or fidelity, with 'marca,' which originates from the Old High German 'marka,' meaning boundary or sign. Together, they describe the concept of loyalty specifically directed towards a brand.
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"La lealtad a la marca" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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brand loyalty