La fidélité à la marque
Example: La fidélité à la marque augmente avec un bon service client.
Definition
"La fidélité à la marque" refers to the tendency of consumers to repeatedly purchase or prefer products from the same brand over time, often due to positive experiences, trust, or satisfaction with the brand's offerings and customer service.
Etymology
The phrase "la fidélité à la marque" originates from French, where "fidélité" means faithfulness or loyalty, and "marque" means brand. The term captures the idea of loyalty directed specifically toward a brand, combining concepts of trust and repeated preference.
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"La fidélité à la marque" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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brand loyalty