De merkloyaliteit
Example: Bedrijven investeren veel in het vergroten van merkloyaliteit.
Definition
"De merkloyaliteit" refers to the strong preference and consistent purchasing behavior of customers towards a particular brand, often leading to repeat purchases and long-term customer retention in marketing contexts.
Etymology
The term "de merkloyaliteit" combines the Dutch word "merk," meaning brand, and "loyaliteit," meaning loyalty. It reflects the concept of brand loyalty, which originated from the English marketing term emphasizing consumer commitment to a brand.
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"De merkloyaliteit" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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brand loyalty