De marktsegmentatie
Example: De marktsegmentatie helpt bedrijven hun klanten beter te begrijpen.
Definition
"De marktsegmentatie" refers to the process of dividing a broad consumer or business market into smaller, more manageable groups of buyers with similar needs, characteristics, or behaviors. This helps companies better target and satisfy specific customer segments effectively.
Etymology
The term "de marktsegmentatie" comes from Dutch, combining 'markt' meaning 'market' and 'segmentatie' derived from Latin 'segmentum,' meaning 'a piece or section.' It literally refers to the act of segmenting or dividing the market into parts for clearer focus.
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"De marktsegmentatie" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the market segmentation