De contentmarketing



Example: Contentmarketing helpt bedrijven hun doelgroep beter te bereiken.

Definition


"Contentmarketing" refers to a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.

Etymology


The term "contentmarketing" combines the English word "content," referring to the information and material provided, with "marketing," the business practice of promoting products or services. It reflects a modern marketing strategy that emerged with the rise of digital media.

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"De contentmarketing" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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