Le marketing de contenu
Example: Le marketing de contenu aide à attirer plus de clients en ligne.
Definition
"Le marketing de contenu" refers to a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
Etymology
The term "le marketing de contenu" combines the French word 'marketing,' derived from the English 'marketing' which originates from the Old English 'market' meaning a place to trade, and 'contenu,' meaning content. It reflects the modern business practice of using content as a tool to engage customers. Did you know? Content marketing gained prominence with the rise of digital media in the early 21st century.
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"Le marketing de contenu" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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