L'entonnoir marketing
Example: L'entonnoir marketing aide à convertir les visiteurs en clients.
Definition
"L'entonnoir marketing" refers to the marketing funnel, a model that illustrates the journey potential customers take from initial awareness of a product or service to making a purchase. It helps businesses understand how to convert visitors into paying clients effectively.
Etymology
The term "l'entonnoir marketing" comes from the French word "entonnoir," meaning funnel, combined with "marketing." The funnel imagery represents the gradual narrowing process as prospects move through stages, much like liquid flowing through a funnel. Did you know? The concept was popularized in the early 20th century to visualize sales processes.
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"L'entonnoir marketing" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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