De marketingtrechter
Example: De marketingtrechter helpt bedrijven klanten stap voor stap te begeleiden.
Definition
"De marketingtrechter" refers to a marketing concept that illustrates the customer journey from initial awareness to final purchase by guiding potential customers through successive stages, helping businesses systematically attract, engage, and convert leads into loyal buyers.
Etymology
The term "de marketingtrechter" combines the Dutch word "marketing," borrowed from English, meaning the promotion and selling of products or services, with "trechter," which means "funnel" in Dutch. This metaphorical funnel represents the narrowing process of filtering potential customers down through various marketing stages.
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"De marketingtrechter" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the marketing funnel