L'imbuto di marketing
Example: L'imbuto di marketing aiuta a capire il percorso del cliente.
Definition
"L'imbuto di marketing" refers to the marketing funnel, a model that illustrates the customer journey from awareness to purchase. It helps businesses understand how potential customers move through different stages before becoming buyers, aiding in optimizing marketing strategies.
Etymology
The term "l'imbuto di marketing" combines the Italian word 'imbuto,' meaning 'funnel,' with 'marketing.' The funnel metaphor visually represents how a wide range of potential customers gradually narrows down to those who actually buy, much like liquid passing through a funnel's narrow opening.
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"L'imbuto di marketing" appears in the Vocaplus list "", containing 171 commonly used words.
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the marketing funnel