The marketing funnel
Example: Marketing funnel shows stages from awareness to final customer conversion
Definition
"The marketing funnel" refers to the conceptual model that illustrates the stages potential customers go through from becoming aware of a product or service to making a final purchase decision. It helps businesses visualize and optimize customer journey steps for better conversion rates.
Etymology
The term "the marketing funnel" originates from the visual metaphor of a funnel, where the wide top represents many potential customers at the awareness stage, which narrows down through consideration and decision stages, ending with fewer customers who convert. The funnel shape effectively communicates decreasing numbers through the sales process.
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"The marketing funnel" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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