The ad campaign
Example: Ad campaign promotes products using coordinated marketing messages across channels
Definition
"The ad campaign" refers to a series of coordinated marketing messages and advertisements designed to promote a product, service, or brand across multiple channels within a specific timeframe to achieve particular business goals.
Etymology
The phrase "the ad campaign" combines "ad," a shortened form of "advertisement," which originates from the Latin word 'advertere' meaning 'to turn toward,' and "campaign," derived from the French 'campagne,' originally referring to a military operation in the field. Together, they describe a strategic effort to 'turn attention' toward a product or service, much like a military campaign aims to achieve a specific objective.
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"The ad campaign" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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