The target market
Example: Target market defines group of customers for a product or service
Definition
"The target market" refers to the specific group of potential customers that a business aims to reach with its products or services. This group is identified based on shared characteristics such as demographics, interests, or purchasing behavior to optimize marketing efforts and sales.
Etymology
The phrase "the target market" combines "target," originally meaning a mark to aim at, derived from Old French 'targette,' and "market," from Latin 'mercatus,' meaning a place for trade. Together, they describe the concept of aiming marketing strategies at a specific segment of consumers.
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"The target market" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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