The market segmentation
Example: Market segmentation divides customers into groups with similar characteristics
Definition
"The market segmentation" refers to the process in marketing where a broad consumer or business market is divided into sub-groups of consumers based on shared characteristics such as demographics, needs, or behaviors, allowing for targeted marketing strategies.
Etymology
The term "the market segmentation" originates from the combination of 'market,' derived from the Latin 'mercatus' meaning a place for trade, and 'segmentation,' from the Latin 'segmentum,' meaning a piece or section. Together, it describes dividing a market into distinct sections or segments for strategic purposes.
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"The market segmentation" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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