El embudo de marketing
Example: El embudo de marketing ayuda a convertir visitantes en clientes fieles.
Definition
"El embudo de marketing" refers to a conceptual model in marketing that illustrates the customer journey from initial awareness to final purchase, highlighting the decreasing number of prospects at each stage until only loyal customers remain.
Etymology
The term "el embudo de marketing" comes from Spanish, where "embudo" means funnel. This metaphor is used because the marketing process narrows down a wide audience into a smaller group of customers, just like a funnel channels liquid from a wide opening to a narrow one.
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"El embudo de marketing" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the marketing funnel