El punto de contacto
Example: El punto de contacto con el cliente es crucial para la venta.
Definition
"El punto de contacto" in marketing refers to any interaction or communication moment between a customer and a brand, product, or service. It is crucial as it shapes the customer's experience and influences their decision-making process during the buying journey.
Etymology
The phrase "el punto de contacto" literally means 'the point of contact' in Spanish. It combines "punto" (point), from Latin 'punctum', and "contacto" (contact), from Latin 'contactus', reflecting a specific moment or place where two entities meet or interact, especially relevant in marketing contexts.
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"El punto de contacto" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the point of contact