Le marché de niche
Example: Cette entreprise cible un marché de niche très spécifique.
Definition
"Le marché de niche" refers to a specialized segment of a larger market, focusing on a specific and well-defined group of customers with particular needs or preferences. This term is often used in marketing to describe targeted business strategies aimed at these unique customer groups.
Etymology
The term "le marché de niche" comes from French, where "marché" means market and "niche" means a recess or specialized segment. Originally, "niche" referred to a small recess in a wall, which metaphorically extended to mean a specialized or narrowly defined market segment. Did you know? The concept highlights how businesses can find success by focusing on smaller, underserved parts of a market.
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"Le marché de niche" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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