El mercat de nínxol
Example: El mercat de nínxol atrau clients amb interessos molt específics.
Definition
"El mercat de nínxol" refers to a specialized segment of the market that targets customers with very specific interests or needs, often underserved by mainstream providers. It focuses on unique products or services catering to a distinct group within the larger market.
Etymology
The phrase "el mercat de nínxol" comes from Catalan, where "mercat" means market and "nínxol" derives from the Latin word "nidus," meaning nest. This reflects the idea of a small, specialized 'nest' or segment within the larger market. Did you know that the concept highlights how businesses can find success by focusing on narrow, well-defined customer groups?
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"El mercat de nínxol" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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