El posicionament de mercat
Example: El posicionament de mercat és clau per atraure clients nous.
Definition
"El posicionament de mercat" refers to the strategic process by which a company establishes its brand or product's unique place in the minds of consumers within a competitive market, aiming to attract new clients by differentiating itself from competitors.
Etymology
The phrase "el posicionament de mercat" comes from Catalan, where "posicionament" means positioning, derived from the verb "posicionar" meaning to position, and "mercat" means market. It reflects the concept of placing a product or brand in a specific 'position' in the marketplace. Did you know that the concept gained popularity with modern marketing theories emphasizing consumer perception?
Learn to use this word actively
"El posicionament de mercat" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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