El mercado de nicho
Example: El mercado de nicho ofrece productos especializados para pocos clientes.
Definition
"El mercado de nicho" refers to a specialized segment of the market focused on a specific group of customers with unique preferences or needs. It provides tailored products or services aimed at satisfying the demands of a narrow, well-defined audience.
Etymology
The term "el mercado de nicho" combines the Spanish word "mercado," meaning market, with "nicho," derived from the Latin 'nidus,' meaning nest. The idea is that this 'niche market' is like a small, specialized place within the broader market, catering to a specific group. Did you know? The concept highlights how businesses target small, distinct customer groups rather than the general population.
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"El mercado de nicho" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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