La marca
Example: La marca reconocida aumentó las ventas este trimestre.
Definition
"La marca" in marketing refers to a recognizable name, term, design, or symbol that identifies a product or service and distinguishes it from others in the market. A well-established "marca" can enhance customer loyalty and increase sales, as seen with a recognized brand boosting sales in a quarter.
Etymology
The Spanish word "marca" originates from the Latin word 'marca,' meaning a mark or boundary. Over time, it evolved to mean a sign or label identifying ownership or origin, which naturally extended to branding products. Did you know? The concept of 'marca' originally related to a boundary mark, similar to how brands now mark products.
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"La marca" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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