La marque
Example: La marque a lancé une nouvelle campagne publicitaire efficace.
Definition
"La marque" refers to a brand or trademark used by a company to identify and distinguish its products or services from others in the marketplace. It represents the identity, reputation, and perception that a business builds around its offerings.
Etymology
The term "la marque" comes from the Old French word 'marque,' which originally meant a sign or mark used to identify ownership or origin. Over time, it evolved in marketing to signify a brand, symbolizing the trust and recognition associated with a company's products or services.
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"La marque" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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