De nichemarkt
Example: De nichemarkt richt zich op een specifieke groep klanten.
Definition
"De nichemarkt" refers to a specialized market segment that targets a specific group of customers with particular needs or preferences. It focuses on catering to unique demands that are not addressed by mainstream markets, often allowing businesses to serve a smaller but highly dedicated audience.
Etymology
The term "de nichemarkt" combines the French word "niche," meaning a recess or specialized area, with the Dutch word "markt," meaning market. Originally, "niche" referred to a small recess in a wall, but in business, it evolved to signify a focused segment of the market. Did you know that the concept of a niche market is often used to describe opportunities for small businesses to thrive by serving unique customer needs?
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"De nichemarkt" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the niche market