De split-test
Example: We gebruiken een split-test om de beste advertentie te kiezen.
Definition
"De split-test" is a marketing method used to compare two or more versions of a campaign element, such as an advertisement, to determine which performs better by dividing the audience and analyzing their responses.
Etymology
The term "de split-test" originates from English, combining 'split' meaning to divide and 'test' meaning an evaluation or trial. It was adopted into Dutch marketing vocabulary to describe testing by splitting audiences or variables.
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"De split-test" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the split test